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Intergrated marketing
The pandemic has propelled contactless and cashless transactions in Asia at warp speed, paving the way for virtual banks. Fintech News showed that approximately 16% of Hong Kongese currently have a virtual bank account, while 12% of Hong Kongese are planning to open one in the next 5 years. Southeast Asia has also seen a boom in virtual banks.
Digital transformation contributes to more advanced operations in different sectors and the pandemic has catalysed this transformation across the globe. This article provides insights into how APAC countries integrate digitisation into the new normal.
For Asian tech companies, the battleground of them has expanded into the lifestyle sector. They are scrambling to capture grocery shoppers of all ages. It is noticeable that a new business model that’s getting a lot of funding is that of Nice Tuan, the so-called community group buying. Thus, tech companies are clearly aggressive about online grocery and are diversifying their portfolios to secure market shares.
For Asian tech companies, the battleground of them has expanded into the lifestyle sector. They are scrambling to capture grocery shoppers of all ages. It is noticeable that a new business model that’s getting a lot of funding is that of Nice Tuan, the so-called community group buying. Thus, tech companies are clearly aggressive about online grocery and are diversifying their portfolios to secure market shares.
The MarketingPulse, an integrated and branding marketing conference organised by HKTDC, came to an end last week. The online conference took place from 30th-31st March. The theme of this year’s conference is ‘Marketing for GOOD’ and we have selected 4 key insights from the conference.
