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advertising
Cannes Lion 2023 was a transformative experience for Comms8, fueling our passion for creative brilliance and industry evolution. In this article, we will share our invaluable takeaways from the panel discussions and our experience of connecting with industry practitioners. We also extend our discussion about the advertising landscape in Asia and Europe.
The blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.
We often hear brands and social media advertisers stress the importance of human connections with consumers. The path to making those connections, however, has evolved in recent years. With tons of social media users across Asia, brands are seeking virtual influencer marketing to differentiate themselves and connect with audiences on growing social platforms.
The digital music industry in China is estimated to generate annual revenue of CNY 26.94 billion in 2022, according to Statista. Nearly 60% of the market increase is a manifestation of the commercialization of the market. At the same time, it has linked up and downstream enterprises in the music industry chain, bringing new opportunities for the development of the music streaming platforms in China.
The Covid-19 may have limited business for many companies, but the delivery service business is booming. Robotic delivery services can promise contactless delivery, a highly sought-after service under mandates of social distancing. While autonomous delivery robots were already in use in some urban areas, airports, universities, hotels, and large corporate campuses prior to the pandemic, demand for them is expanding exponentially since they couldn’t be infected with the novel coronavirus as human delivery drivers could.
