The Best 3 Marketing Campaigns for Chinese New Year in 2019

The Best 3 Marketing Campaigns for Chinese New Year in 2019

Alipay: “The Place I Call Home” (七里地), the most touching promotional video this new year

“The Place I Call Home”is a micro movie shot by Ann Hui, the famous Hong Kong director, as the promotional video for Alipay’s new year red pocket campaign - “fortune collection” (集五福).

Pick of Christmas Ad 2018

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

COMMS8 ANNOUNCES NEW CLIENT: WARNER BROTHERS

COMMS8 ANNOUNCES NEW CLIENT: WARNER BROTHERS

We are honoured to announce that Comms8 worked closely with Warner Brothers to promote its comedy Crazy Rich Asians. Comms8 used its rich media and marketing resources to help Warner Brothers by mainly doing digital marketing on mainstream video platforms such as Iqiyi and Youku. Through accurate positioning, the Asian community residing in UK was our main target audience.

Montblanc joins Comms8's latest client portfolio

Montblanc joins Comms8's latest client portfolio

Comms8 is proud to announce Montblanc to be its new client! Montblanc is an established German manufacturer of refined writing instruments, stationery, watches, jewelries and leather goods. Comms8 is excited to provide marketing service to further strengthen the leading position of Montblanc.

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

UK-China trade still remains robust? Why? Carol Chan, Managing Director of the professional marketing agency Comms8, is happy to share with you her view point in this article. Her interview with China Economic Review is featured in the news article online as well!

3 Tips For You to Become a More Influential KOL

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes.  Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that.  Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

How Brands Engaged Chinese Lovebirds on ‘520’ Day

How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

What brands can learn from GAP ‘s crisis in China

What brands can learn from GAP ‘s crisis in China

Boycott of GAP started to trend on Chinese social media network Weibo after the company was found selling a T-shirt with an incorrect map of China.

On May 14th, a post on Chinese social media network Weibo by @Tangfener with pictures of a GAP T-shirt caused huge discussion as a Chinese map on the T-shirt was found “incorrect” with some Chinese-claimed territories, including south Tibet and the island of Taiwan being omitted. The user said the photo was taken at an outlet store in Canada and satirized the brand, saying that GAP would have big trouble if the T-shirt was released in Chinese market.

Two Emerging Chinese Short-Video Sharing Apps

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

A Close Look at How Chinese Consumers Spend Their Money on Chinese New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend. 

How Chinese Brands Won Over Our Hearts this April Fool's Day

How Chinese Brands Won Over Our Hearts this April Fool's Day

Chinese brands start to embrace the April Fool’s Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics.  We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.