Case Study: Chinese Marketing Strategy development for Jersey Dairy – Minioti

BRIEF

Minioti is an ice cream brand held by Jersey Dairy. Jersey Dairy planned to enter the China market with the brand Minioti but was troubled by the lack of knowledge of the China Market.

STRATEGY

Marketing Research: To further understand in the ice cream market in China, Comms8 conducted a focus group and an online survey among females living in tier 1 cities in China to sharpen their insight.

Marketing Strategy: Based on the result, Comms8 compiled an insightful strategy report with the recommendations covering the marketing mix (4P), concluding that Minioti should be positioned at the heart of premium indulgence in the China

Marketing Competitor Analysis

RESULT

Comms8‘s deliverables were very detailed and insightful. The data points collected allowed Minioti to develop an actionable strategy to enter the Chinese market.

Minioti

Contact us today to discuss how Comms8 can help your brand grow in Europe and Asia today.

Carol Chan | Managing Director

Email: carol@comms8.com

+44 203 289 9394 (UK) | +852 8179 9871 (HK) | +86 184 1716 4208 (CN)