Case Study: Influencer Outreach for Alibaba

 

BRIEF

Alibaba strived to build an online platform --- Alimama to link global influencers with China’s best brands, and came to Comms8 with the objective of driving KOLs in the UK and the US to register.

STRATEGY

KOLs Outreach: By analysing the need of Alimama, Comms8 defined 3 categories of KOLs as the main target --- technology, fashion and beauty and reached the qualified KOLs via Comms8’s strong KOLs network.

Marketing Communication Message: While contacting KOLs, we delivered well-compiled messages stressing words like “reliability” and “trustworthy” to build trust in KOLs’ mind to drive registration. 

Comms8 Influencer Network

RESULT

Comms8 successfully reached over 1200+ influencers across the 5 countries: UK, US, France, Germany, Australia, delivering a strong sign-up rate of 35%.

Influencer Marketing

Contact us today to discuss how Comms8 can help your brand grow in Europe and Asia today.

Carol Chan | Managing Director

Email: carol@comms8.com

+44 203 289 9394 (UK) | +852 8179 9871 (HK) | +86 184 1716 4208 (CN)