Warner Brothers aimed to drive awareness about the launch of their movie, Crazy Rich Asians, among Chinese groups in the UK via Chinese media vehicles.
Video Channel: Comms8 collaborated with the largest 2 Chinese video platforms --- Youku and IQiYi to release the advertising video during the promotion period.
Display Network: Comms8 also displayed static banners on main websites UK Chinese regularly use through working with Baidu, Adview and DAKS.
Comms8 successfully launched the campaign within 7 days upon the plan approval, and eventually delivered over 1.58 million impressions, exceeding the target by 37%. Click through rate (CTR) was 0.85%, much higher than industry standard of 0.05%.
Contact us today to discuss how Comms8 can help your brand grow in Europe and Asia today.
Carol Chan | Managing Director
+44 203 289 9394 (UK) | +852 8179 9871 (HK) | +86 184 1716 4208 (CN)