Case Study: Warner Brothers Video Advertising Campaign for movie ‘Crazy Rich Asians’

BRIEF

Warner Brothers aimed to drive awareness about the launch of their movie, Crazy Rich Asians, among Chinese groups in the UK via Chinese media vehicles.

STRATEGY

Video Channel: Comms8 collaborated with the largest 2 Chinese video platforms --- Youku and IQiYi to release the advertising video during the promotion period.

Display Network: Comms8 also displayed static banners on main websites UK Chinese regularly use through working with Baidu, Adview and DAKS.

Crazy Rich Asians

RESULT

Comms8 successfully launched the campaign within 7 days upon the plan approval, and eventually delivered over 1.58 million impressions, exceeding the target by 37%. Click through rate (CTR) was 0.85%, much higher than industry standard of 0.05%.

Contact us today to discuss how Comms8 can help your brand grow in Europe and Asia today.

Carol Chan | Managing Director

Email: carol@comms8.com

+44 203 289 9394 (UK) | +852 8179 9871 (HK) | +86 184 1716 4208 (CN)