Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!
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Inspirations
Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.
Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.
Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds
Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.
Check out Comms8’s latest blog on the massive growth in asspend in China!
Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.
However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?