UK-China trade still remains robust? Why? Carol Chan, Managing Director of the professional marketing agency Comms8, is happy to share with you her view point in this article. Her interview with China Economic Review is featured in the news article online as well!
Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.
Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.
Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.
However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?