Montblanc joins Comms8's latest client portfolio

Montblanc joins Comms8's latest client portfolio

Comms8 is proud to announce Montblanc to be its new client! Montblanc is an established German manufacturer of refined writing instruments, stationery, watches, jewelries and leather goods. Comms8 is excited to provide marketing service to further strengthen the leading position of Montblanc.

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

A Close Look at How Chinese Consumers Spend Their Money on Chinese New Year  


Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend. 

This year, Chinese nationals have spent most of their money on travelling, dining out and entertainment. Sales in catering and retail industry jumped 10.2 percent to about 926 billion yuan ($146 billion) during the Chinese New Year holiday from Feb. 15 to 21, compared with last year’s Spring Festival week, according to the Ministry of Commerce.

The consumption trends of traditional Chinese New Year have been seen to improve this year. Besides festival gifts, jewelry, accessories and clothing, organic vegetables, fresh fruit and healthcare products were amongst this years popular shopping items.


In addition, smart home devices such as floor-sweeping robots and dishwashers were particularly popular this year.

Now let’s have a close look at these three sectors: travelling, dinning out and entertainment, which have gained increasing popularity among the Chinese during the Spring Festival.



Chinese consumers tend to travel more than they used to do during the Spring Festival. According to the China National Tourism Administration, there were 386 million visitors during the Spring Festival holiday, which has increased by 12.1%. Similarly, spending on traveling has increased 12.6%, reaching 475 billion this year.

In addition, travelling abroad is also becoming an increasingly popular choice: Chinese tourists are reported to have been to 68 countries and 730 cities during Spring Festival holidays, with South-eastern countries being the most popular destination.

Interestingly, the South Pole is reported to be the most expensive travelling destination for Chinese, with each Chinese traveller spending on average over 1.6 million yuan.

Dining out


According to the data, the trade volume of catering has increased over 40% during the Spring Festival week, with medium and high-end catering services growing rapidly.

Family reunion dinners before the Chinese New Year have become extremely popular: the booking rate of some popular restaurants has reached 95% and above.

Two new trends that are worth noting are that firstly, takeaway is a popular choice for reunion dinners. Some restaurants in Jiangsu, Zhejiang and Guangdong offered food delivery for reunion dinners and received extremely positive feedback.

In addition, some restaurants even send their chefs to customers’ houses and offer a private menu for them. Only limited restaurants offered this “door-to-door” service but they all gained huge popularity.



Entertainment plays a more and more significant role in the Spring Festival holiday. According to the data, the consumption of entertainment during the Spring Festival has increased 47%, with movie consumption surging by 57%.

In addition, according to data offered by MaoYan Movie, the biggest online movie ticket platform in China, consumers have spent over 5.7 million on movie tickets in China, which has amazingly increased by 71% compared with last year. The first and second days of the Chinese New Year were identified as the peak period, with almost all movie tickets selling out.

Wen Bin, a researcher at China Minsheng Banking Corp in Beijing explained that better infrastructure in recent years such as bullet trains have offered young people better access to entertainment.

Generally speaking, the spending data indicates China’s long-term shift toward a consumption-led economy, and away from old-style investment and export-driven growth. Furthermore, China’s strong spending power will continually contribute not only to domestic but also global demand.


Source: Bloomberg News界面, WEMONEY新华网搜狐网

Comms8's CBTE Wrap Up

Comms8's CBTE Wrap Up

 Comms8 had an amazing time at the China Britain Trade Expo this year! Check out Comms8's CBTE wrap up!

Comms8 to Speak at Smartex about Mobile Payment in China

Comms8 to Speak at Smartex about Mobile Payment in China

Our Founder and Director of Comms8 - Carol Chan - is invited as one of the speakers at the Smartex NFC Club conference in London to talk about mobile payment in China.

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Tourism Organisation launched its latest marketing campaign in September called Korea Visits You!.  The campaign featuring three short films showing how KTO bring Korea to people from different countries around the world, including the US, China and Thailand.

SEM/SEO/RTB are amongst the most 'wanted' skills, according to Linkedin

Big data is everywhere.  Linkedin, one of the world's most popular social media platforms that hosts more than 330 million people's resume, is also giving us some insights on the job market with its big data. 


To round up 2014, LinkedIn released a report of the top skills that got people hired on LinkedIn, as well as the top keywords that used by recruiters for hunting down the talents.


The top 10 'sell-like-a-hotcake' skills in 2014 are: 

1) Statistics and data mining.

2) Middleware and Integration Software

3) Storage Systems and Management

4) Network and Information Security

5) SEO/SEM Marketing

6) Business Intelligence

7) Mobile Development

8) Web Architecture and Development Framework

9) Algorithm Design

10) Perl/Python/Ruby

 The top 10 'sell-like-a-hotcake' skills in 2014 released by LinkedIn       

The top 10 'sell-like-a-hotcake' skills in 2014 released by LinkedIn 


SEO / SEM Marketing ranks the 5th on the list shows the growing demand of specialist in this area, and it implies the increasing need of SEO and SEM in brand's marketing strategy.  


As according to the latest report - “Programmatic Advertising: Forecast and Future Growth Trends” published by eMarketer, advertisers are spending more than expected on programmatic advertising /SEM, including real-time bidding (RTB).


eMarketer expects massive increases in programmatic advertising in the coming years.  Spend on programmatic advertisng is expected to increase another 47.9% next year and to double this year’s total by 2016, when it will reach $20.41 billion, or 63.0% of US digital display ad spending.

 “Programmatic Advertising: Forecast and Future Growth Trends” published by eMarketer,

“Programmatic Advertising: Forecast and Future Growth Trends” published by eMarketer,

Perhaps it's time to upskill ourselves and SEO your LinkedIn profile?