Being one of the most luxury brand having a wide range of luxury goods including writing instruments, watches, leather goods, fine jewellery, eyewear and perfume, Montblanc has more than 350 boutiques in more than 70 countries.
Montblanc wanted to establish a young but luxury brand image through engaging Chinese influencers. They wanted to drive engagement to their social media platforms and website, as well as attracting younger Chinese generation to experience in-store service at their Flagship Store on New Bond Street.
Recruiting emerging influencers who were popular among younger Chinese generation to collaborate with Montblanc, influencers published posts and stories on their social media platforms to share their special moments with Montblanc.
Comms8 also arranged 2 exclusive in-store events for the influencers, where they could experience the premium quality of Montblanc products and the inspiration behind their design. Calligrapher was invited to demonstrate with Montblanc pen to make the experience more comprehensive.