Independent marketing consultancy – Comms8 – has landed Minioti, an innovative no added sugar ice cream brand backed by Jersey Dairy, MoneySupermarket.com and Play.com, as their new client.
Comms8, the London-based independent integrated communications agency specialised in UK-China marketing, were appointed to work with Minioti, helping the brand with their China marketing strategy, researching on consumption behaviour, culture and trends in the China market. Comms8’s previous clients include Air China, Hainan Tourism Board.
Comms8’s Founder - Carol Chan said:
‘We are proud to be working with Minioti team to bring its sugar-free ice cream to the health conscious affluent group in China. We are looking forward to reaching them with integrated strategy across paid, owned and earned media. “
Jersey Dairy's Marketing Director Bob Jones added:
“We were impressed with Comms8 market knowledge and speedy access to relevant market data. At their initiative Comms8 undertook direct consumer polling that greatly assisted our thinking on how we should approach the market.
Based on our experience so far we would certainly engage and work with Comms8 on other projects related to the Chinese markets.”
Minioti was launched by Anna Boletta and Natasha Dowse in 2016.
The brand has successfully acquired additional investors including e-commerce tycoons - Simon Nixon, Founder of Moneysupermarket.com; Simon Perree and Richard Goulding, Co Founders of play.com - and Aaron Chatterley, founder of feelunique.com.
Minioti is made with 100% milk and cream sourced exclusively from pedigree Jersey cows, which has a high butterfat content and 20% more protein and calcium than milk from other breeds. It is also naturally lower in saturated fats. No sugar is added to Minioti's ice creams, which are sweetened naturally with stevia.
Please contact us for more information.
Minioti launched their gluten-free ice creams in the UK earlier this year in three flavours - the Great Taste 2016 award winning Strawberry, Vanilla and Milky Chocolate.
Minioti is available in three flavours - sublime Strawberry - Great Taste 2016 award winner; seriously creamy Vanilla - and moreish Milky Chocolate .
Minioti ice creams are available in 500ml and 125ml pots, and 4.5l Napoli Trays.