Storytelling Is at the Heart of Every Great Brand

Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

Case Study: Comms8 took Hainan to the heart of European travellers

Case Study: Comms8 took Hainan to the heart of European travellers

Hainan is China’s premier tropical tourist destination brimming with luxury, history and culture, as well as a myriad of picture perfect beaches and a tropical climate all year round. The island is truly one of Asia’s hidden gems.

Pick of Christmas Ad 2018

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!