What brands can learn from GAP ‘s crisis in China
What brands can learn from GAP ‘s crisis in China

Boycott of GAP started to trend on Chinese social media network Weibo after the company was found selling a T-shirt with an incorrect map of China.

On May 14th, a post on Chinese social media network Weibo by @Tangfener with pictures of a GAP T-shirt caused huge discussion as a Chinese map on the T-shirt was found “incorrect” with some Chinese-claimed territories, including south Tibet and the island of Taiwan being omitted. The user said the photo was taken at an outlet store in Canada and satirized the brand, saying that GAP would have big trouble if the T-shirt was released in Chinese market.

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Brand, MarketingCarol Chanchina marketing, Branding, Crisis management, Social mediaComment
Two Emerging Chinese Short-Video Sharing Apps
Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

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Advertising, Brand, Creativity, Inspirations, Marketing, Media, TrendCarol Chanmarketing, Social media, china marketing, brand, advertising, video marketing, Chinese Digital MarketingComment
Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year
Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend.

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Marketing, social, Statistics, PRCarol ChanPR, marketing, china marketing, consumer behavour, Chinese New YearComment
How Chinese Brands Won Over Our Hearts this April Fool's Day
How Chinese Brands Won Over Our Hearts this April Fool's Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics. We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day.

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Brand, Creativity, Inspirations, Marketing, PRCarol Chanbrand, marketing, PR, April Fool's DayComment