OUR CLIENTS
Case Studies
Comms8 partnered with the NHS to launch a Chinese New Year campaign aimed at increasing vaccine uptake among Chinese residents in the East of England. The campaign involved the development of 5000+ Chinese red envelopes and cultural gifts to incentivize more Chinese people to take the vaccine. The goal was to strengthen the connection with the Chinese community and encourage vaccine uptake.
Cult Wine sought to amplify its brand in Hong Kong and Singapore. Collaborating with Comms8, they employed a cross-border marketing strategy using elite media partners like SCMP and Talter. The campaign blended digital initiatives—from tailored banners to engaging social content—with a prominent half-page print ad.
To celebrate the 60th Anniversary of CUHK Business School, Comms8 was tasked to launch a global media campaign and organise offline gathering as part of the activation. The goal is to generate buzz amongst alumni and sensation around the world.
Genshin Impact is an RPG open-world game developed by Asia developer Mihoyo. with 65m+ active players.
As part of its 2nd Anniversary Global Celebration 2022, Comms8 was tasked to bring the game to life in the UK.
The game download achieved 11-20% growth in the UK after the campaign period, and the campaign drove over 73.2m of impressions. We position Genshin Impact at the heart of GenZ, and enjoy music, create content and connect in the real world together.
Aspinal of London is a British luxury leather goods company, it is particularly famous for its leather handbag amongst Chinese ladies. Comms8 was tasked to drive mentions of brands and sales for its handbag collection, particularly on the leading social media platform - Little Red Book.
Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world.
The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.
Comms8 utilised integrated marketing strategies to boost ThisWorks sales success during double 11 and 618 Chinese Shopping Event
- advertising
- air china
- alibaba
- APAC
- Austria
- aveva
- B2B
- baidu
- beauty
- brand strategy
- case study
- Chinese Marketing
- Comms8
- content strategy
- CSR
- CUHK
- CUHK business school
- design
- digital
- Ecommerce
- ethnic marketing
- event
- Event
- Event curation
- fashion
- FMGC
- Genshin Impact
- GenZ
- Germany
- Global
- global
- Hong Kong
- hotel
- KOL
- little red book
- luxury
- Luxury jewellery
- marketing
- media
- media partnership
- Nestle
- NFTs
- onlineadvertising
- OOH advertising
- Outdoor
- outdoor
- partnership
- popculture
- PR
- programmatic advertisement
- research
- Secoo
- SEM
- SEO
- SLEEEP
- Social Media
- Thisworks
- translation
- travel marketing
- video marketing
- Website
“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”
“We’re impressed with Comms8 market knowledge and speedy access to relevant market data. At their initiative, Comms8 undertook direct consumer polling that greatly assisted our thinking on how we should approach the market.”
“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “
"Comms8 was a great partner when we worked together in launching Hostelworld in Asia. The team understood the cultural diversity in Asia, provided in-depth insights on the target audience and consumer behaviour.”
“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”
“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”
We are proud to share the recent UNDP Weather Kids project, teaming up with ICCO PR and other agencies, has been shortlisted for the Cannes Lions Award.