K-pop’s global dominance is no accident. Discover the marketing strategies that turned idols into international icons — and what brands can learn from them.
The China creator economy in 2025 is booming, with local KOLs, KOCs, and social platforms reshaping how consumers discover and trust brands. Here's how global businesses can stay relevant, credible, and competitive.
When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?
We’re thrilled to share that our Founder and Managing Director of Comms8 and InfluenConnect™, Carol Chan, has been invited to moderate a special roundtable at this year’s Cannes Lions International Festival of Creativity.
Join Comms8 and InfluenConnect™ at the 2025 Hong Kong Retail Summit to explore influencer marketing, livestream shopping, and the future of digital commerce in Asia.
Discover the leading Chinese short video platforms in 2025 and how each can transform your new media communication strategy. Explore key features, stats, and insights.
520 Day, China’s unofficial Valentine’s Day, is no longer just a love letter — it's a lucrative retail opportunity. Learn how top brands are crafting heartfelt campaigns and capturing consumer emotions.
TV shopping in Asia is evolving into a £156 billion market, driven by digital integration and changing consumer behaviour. Discover key trends and opportunities.
As LinkedIn exits China, Maimai emerges as a dominant professional network. Discover how brands can effectively leverage Maimai to engage China’s business professionals and enhance brand visibility.
Want to rank higher in China's search engine results? Discover how Baidu Webmaster Tools can boost your brand's SEO in 2025 with actionable insights and strategies.
With 73.6% higher engagement than X, Meta’s Threads is quickly gaining traction. Explore how Threads is outperforming X in engagement and why your brand should consider it!
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KakaoTalk isn’t just South Korea’s top messaging app — it’s the country’s most powerful digital marketing ecosystem. From brand channels to hyper-local ads, learn how global brands can win with Kakao.