Microsoft Advertising is turning heads in 2025. With Bing Ads delivering lower costs per click and stronger lead quality—especially for B2B—brands are seeing tangible returns. Here’s why marketers are shifting budget from Google to Bing.
Live commerce in China isn’t just a trend—it’s a transformation. With the market projected to hit $1.14 trillion by 2026 (ITA,2025), brands must act now to seize the momentum. Learn how to succeed in China’s booming live shopping space.
AI is transforming marketing faster than any previous tech shift. From data analysis to content generation, automation is on the rise. But as brands embrace AI, does this spell the end for marketing agencies? Or are agencies evolving into something even more essential? Let’s explore what the future holds.
Youku is one of China’s top video streaming platforms, known for premium content, original programming, and deep cultural influence. Learn how Youku shapes digital entertainment and how your brand can engage China’s media-savvy audience.
Shenma, China’s mobile-first search engine, offers unique opportunities for brands targeting mobile-savvy Chinese consumers. Here's how to tap into it.
AI in digital marketing is no longer futuristic — it’s redefining creativity, personalisation, and campaign performance. Here's how top brands like LG, Google, and Dove are using AI to scale and humanise marketing in 2025.
Google Ads is one of the most powerful digital marketing tools in 2025, but where do beginners start? This guide breaks down everything you need to know to launch your first successful campaign, with updated insights, clear steps, and expert-backed tips.
As 2025 ushers in a new era of marketing complexity, the decision to partner with a digital marketing agency is no longer just a cost-saving tactic—it’s a competitive advantage. From navigating AI disruption to building meaningful cross-border campaigns, here are 10 data-driven reasons why outsourcing your brand’s marketing efforts can deliver measurable results and long-term impact.
We’re thrilled to share that our Founder and Managing Director, Carol Chan, together with our Senior Business Manager, Khara Yu, will be attending AdAsia 2025 in Beijing as the representatives of the UK Advertising Association and UK Advertising Export Group (UKAEG).
Language translates meaning, but culture translates connection. In Asia’s diverse and complex landscape, influencer marketing only works when rooted in cultural context. Here's how brands win trust and engagement across Asian markets — by going beyond words.
Xiaohongshu, also known as RedNote, has rapidly evolved into China’s most trusted influencer platform. Learn how UK brands are unlocking high-ROI campaigns and winning trust in the world’s largest social commerce market.
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Unlock RedNote (Xiaohongshu) success with our 2025 algorithm playbook. Discover proven tips to boost visibility and connect with Chinese Gen Z consumers.