On February 10th, 2024, the Dragon roars, ushering in the Chinese New Year. This auspicious day isn’t just a celebration; it’s a promise of prosperity embraced through time-honoured traditions and an opportunity for brands to connect with diverse audiences and unlock remarkable marketing potential.
From AI-powered personalisation to video dominance and data privacy, here are top 10 marketing predictions that offer a compass for 2024. Future-proof your strategies and use these insights to reimagine every customer touchpoint and ignite brand loyalties.
The Digital Markets Act (DMA) is a new law in Europe aimed at keeping large online platforms, called “gatekeepers,” from unfair practices. The DMA ensures these platforms act fairly, letting users and businesses choose freely and giving everyone a better online experience.
The era of third-party cookies in Google Chrome is coming to an end. As of January 2024, Google has officially initiated the phase-out of these small data snippets used for online tracking and targeted advertising.
For decades, China’s real estate market has been a powerful engine of growth, fueling infrastructure development, job creation, and household wealth. However, the once-unstoppable juggernaut is now showing signs of a deep-seated crisis that could significantly impact the country’s economic outlook in 2024.