CROSS-Border Integrated marketing services

Cult Wine sought to amplify its brand in Hong Kong and Singapore. Collaborating with Comms8, they employed a cross-border marketing strategy using elite media partners like SCMP and Talter. The campaign blended digital initiatives—from tailored banners to engaging social content—with a prominent half-page print ad.

To celebrate the 60th Anniversary of CUHK Business School, Comms8 was tasked to launch a global media campaign and organise offline gathering as part of the activation. The goal is to generate buzz amongst alumni and sensation around the world.

Genshin Impact is an RPG open-world game developed by Asia developer Mihoyo. with 65m+ active players. 
As part of its 2nd Anniversary Global Celebration 2022, Comms8 was tasked to bring the game to life in the UK.

The game download achieved 11-20% growth in the UK after the campaign period, and the campaign drove over 73.2m of impressions. We position Genshin Impact at the heart of GenZ, and enjoy music, create content and connect in the real world together.

Aspinal of London is a British luxury leather goods company, it is particularly famous for its leather handbag amongst Chinese ladies. Comms8 was tasked to drive mentions of brands and sales for its handbag collection, particularly on the leading social media platform - Little Red Book.

Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world. 

The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.