Why Social Media is Crucial for Brands Targeting Chinese Consumers in 2024

With over 950 million mobile video users and 81% of consumers shopping via smartphones, China’s social media platforms like WeChat, Douyin, and Xiaohongshu are essential for brands!

BlogGuest User13 November 2024China, SocialMedia, socialmediamarketing, PerfectDiary, EsteeLauder, MobileVideoStatistics, RED, Rednote, XiaohongshuComment

TikTok vs. Kuaishou in China and Southeast Asia: Which App Rules the Short-Form Video Market?

TikTok boasts over 109 million users in Indonesia, while Kuaishou has 640 million users in China. Explore which short-form video app dominates in China and Southeast Asia!

BlogGuest User6 November 2024TikTok, Kuaishou, SEA, SoutheastAsia, SoutheastAsiaMarket, chinaComment

Asia's $255.8 Billion Social Media Marketing Opportunity

Social media marketing in Asia is set for massive growth, projected to reach $255.8 billion by 2028. Discover why millions are turning to social media marketing and how you can capitalise on Asia’s booming market.

BlogGuest User30 October 2024SocialMediaMarketing, Asia, Instagram, WeChat, TikTok, WhatsApp, YouTube, Xiaohongshu, Rednote, RED, xiaohongshuComment

Dominating Japan: Why LINE, YouTube, and X Reign Supreme in Social Media

Japan's 105 million social media users favour LINE, YouTube, and X. With an 84% penetration rate, learn how to leverage these platforms for social media marketing success!

BlogGuest User23 October 2024SocialMedia, SocialMediaMarketing, Line, YouTube, X, Japan, JapaneseMarketComment

Why 60% of Brands Fail – And How Influencer Marketing Helps Them Thrive

Only 60% of new brands survive beyond 2 years, with 30% failing in 2022 alone. Discover how the $52B influencer marketing industry can extend your brand’s success!

BlogGuest User16 October 2024Brand, BrandMarketing, Branding, InfluencerMarketing, KOL, KOLMarketingComment