Pepsi already kickstarted its 2016 CNY campaign

There is still one more month till Chinese New Year (8 Feb), yet Pepsi has already kickstarted its campaign with a viral video based on a classic Chinese tale "The Journey to the West".

 

Pepsi has been running its 'Bring Happiness Home' annual campaign for CNY for five consecutive years, and this video is part of it. 

Comms8 blog: Pepsi CNY

"There's a killer insight that we found about the fragile human relationship in modern China," said Richard Lee, PepsiCo's CMO-Greater China. "We want to redefine what home is. A house is not a home, home is where there's love."

 

The 6-minute video has already 15 millions views, majority of which are coming from Tencent's video platform

 

Carol Chan

London