When we think of Key Opinion Leaders (KOLs), we often picture fashion influencers, fitness experts, or tech reviewers raving about the latest gadgets. But in the industrial tech sector — where the buyers are engineers, procurement teams, or C-level executives — is there room for influencer-style marketing?
Read MoreThe Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
The outdoor clothing brand, The North Face, has recently introduced a collection of NFTs (non-fungible tokens) in China, in an attempt to capitalize on the country's strong desire to be up-to-date. Nevertheless, the launch has sparked controversy because NFTs and cryptocurrency are prohibited in China. This article will analyze the North Face's NFT launch in China as a case study and examine how it could serve as an effective model for successful Web 3 marketing tactics. We will also demonstrate how marketers can collaborate with our team for their future Web 3 marketing endeavors.
Read MorePRCA International Summit 2020 aims to explore global PR challenges and opportunities under Covid-19 crisis with the communications leaders from across the world. Comms8's MD was invited to speak about the challenge faced by brands in an era of uncertainty during the summit.
Read MoreWith the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.
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