WeChat Pay and Alipay are the two most popular mobile payment methods amongst the Chinese customers

social, StatisticsCarol Chan20 July 2016wechat, digital, alipay, wechatpay, payment, social, china, comms8Comment

It's official - Facebook is the biggest TV advertiser in UK

If you think TV is a long gone business, think again. TV adspend in the UK tops £5 billion and Facebook was the biggest advertiser.

AdvertisingCarol Chan25 February 2016Tv, facebook, google, netflix, machine zone, mutual agent, digital, comms8Comment

Pepsi already kickstarted its 2016 CNY campaign

Pepsi has already kickstarted its CNY campaign with a viral video based on a classic Chinese tale "The Journey to the West".

AdvertisingCarol Chan11 January 2016CNY, advertising, China, PepsiComment

Burberry invites you to star in its Christmas ad

Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.

Advertising, Brand, MarketingCarol Chan25 November 2015Burberry, Luxury, London, Christmas, advertising, media, GoogleComment

Loyalty Matters in China

忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.

Brand, Marketing, TrendCarol Chan21 April 2015china, audience, consumer behavour, infographicComment