If you think TV is a long gone business, think again. TV adspend in the UK tops £5 billion and Facebook was the biggest advertiser.
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Advertising
Pepsi has already kickstarted its CNY campaign with a viral video based on a classic Chinese tale "The Journey to the West".
Burberry invites its visitors in the UK to its Regent Street flagship store in London to be featured on its Billy Elliot-inspired Christmas ad.
When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.
Intermarche launched a campaign called “Inglorious Fruits and Vegetables" to turn these unwanted produce into a solution for cutting food waste.