Comm8 presents its new weekly blog series- Tourism Campaign of the Week. This week we kick off in South Africa!
Viewing entries in
Inspirations
If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?
Big data is the buzzword in the comms industry these days. But how do comms professional use data in a campaign? What are some of the best ways to use data meaningfully?
The new 5Ps of PR: Protection, Promotion, Performance, Proof ... and Personality.
Thinking of extending your summer holidays in an exotic destination? Why not try Hainan, the only tropical island in China? See our recommendations here.