How did brands build hype for Valentine’s Day?

Find out how did brands build hype for Valentine’s Day this year.

Marketing, BlogCarol C17 February 2020Comms8, Valentine's DayComment

Storytelling Is at the Heart of Every Great Brand

Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.

China’s love affair with the QR Code

These small black and white squares are now part of a vast ecommerce network that is valued in trillions. We take a look under the hood and see what they do, where they work well, and what we can expect to see from them in the future.

Carol Chan6 August 2019Comment

One Belt One Road: How history never repeats, it rhymes

With the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.

NewsCarol Chan29 May 2019marketing, Chinese PR, China digital agency, Chinese branding, Chinese commsComment

Six ways to appeal to customers in China

Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.

Marketing, TrendCarol Chan20 May 2019Chinese Digital MarketingComment