Get ready, influencer marketing is exploding! It’s expected to be a massive $22.2 billion industry by 2025. This fast-growing field is changing how brands connect with consumers and here’s how InfluenConnect will be a game-changer for brands and marketers.
Read MoreAre you prioritising TikTok within your marketing strategy in 2024? Throughout 2023, TikTok solidified its position as a leading entertainment platform, with over a billion users engaging with the app and now TikTok has expanded its eCommerce offerings to capitalise on its potential as a shopping platform.
Read MoreTo spread their wings across the globe, brands grapple with a key question: do we offer a uniform product to all countries, or tailor it to individual markets? This trade-off between globalisation and localisation is a false dichotomy. Here’s how to create a fine balance between the two.
Read MoreWant to capitalise on the power of Instagram marketing in 2024? As the leading social media platform for young adults, it offers immense marketing potential for brands, entrepreneurs, and creators. This guide outlines key strategies to help you achieve sustained success on Instagram.
Read MoreOn February 10th, 2024, the Dragon roars, ushering in the Chinese New Year. This auspicious day isn’t just a celebration; it’s a promise of prosperity embraced through time-honoured traditions and an opportunity for brands to connect with diverse audiences and unlock remarkable marketing potential.
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