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Case Study
Cult Wine sought to amplify its brand in Hong Kong and Singapore. Collaborating with Comms8, they employed a cross-border marketing strategy using elite media partners like SCMP and Talter. The campaign blended digital initiatives—from tailored banners to engaging social content—with a prominent half-page print ad.
RESCUE Remedy, a brand under Nelsons, sought to enhance its recognition among travellers as a remedy for flight-related discomforts. To achieve this, Comms8 leveraged multidimensional data, combined content strategy with digital ads creation, and programmatic ads in the airports. The campaign achieved a 0.23% CTR and 0.56% IBA performance.
Comms8 elevated TASAKI's in-store VIP event by weaving in the buzz of NFTs, positioning the luxury jeweller as a forward thinker. The objective is to engage with the Asian Chinese HNWI in the UK. With insights from NFT experts and hands-on art experiences, the event captivated elite attendees, achieving a standout 25% conversion rate.
To celebrate the 60th Anniversary of CUHK Business School, Comms8 was tasked to launch a global media campaign and organise offline gathering as part of the activation. The goal is to generate buzz amongst alumni and sensation around the world.
Genshin Impact is an RPG open-world game developed by Asia developer Mihoyo. with 65m+ active players.
As part of its 2nd Anniversary Global Celebration 2022, Comms8 was tasked to bring the game to life in the UK.
The game download achieved 11-20% growth in the UK after the campaign period, and the campaign drove over 73.2m of impressions. We position Genshin Impact at the heart of GenZ, and enjoy music, create content and connect in the real world together.
