Tv Shopping In Uk

Getting your product on a TV shopping channel requires a great amount of market research and preparation. Brands should make sure that the channels can deliver the sales you require to make a go of this. It is also important to weigh the value of the exposure, which will help enhance your brand's recognition and educate the public when you introduce your product into physical stores against the cost of supplying a guest expert and the cost of returns.

TV shopping market can be considered as a brand's additional markets as well. TV shopping is still relevant and as video sales converge across all media, this retail format is both disruptive and highly effective.

Below are a few popular shopping TV channels available in the UK

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Live TV Shopping

QVC UK - the market leader. It has grown to be available in all UK homes through mass TV distribution on Freeview, Sky, and cable as well as a significant online presence. Customers can order products on-air, online, or on mobile devices at their convenience with 24/7 UK call center support. The commission-based profit model and unique retail business model allow QVC UK to stand out from the market.

The downside is that they are extremely slow to move forward on anything and you are at their mercy as to whether they allocate airtime (or not) to any given company or product range.

Ideal World Uk Shopping Channel

Ideal World - another major shopping TV in the UK. They run a similar wholesale buying business model to QVC but it is also possible to buy airtime from them on a fixed basis for a fixed cost on the proviso you provide an on-screen Guest too whereby the sales and response would revert back to your client’s URL and call center. They used to employ a niche product category strategy but expanded into another specialist sector – pets. The company now changes the on-screen product information overlays and rebrands set designs, VTs, and social media.

Long Form DRTV Advertising

Long-form DRTV advertising allows companies to have enough time to tell their stories. Not only can you fully educate potential customers but also build a truly compelling offer an irresistible value proposition.

3 mins DRTV advertising runs across 150 channels in the UK. The three-minute DRTV is the shortest length of advertising for generating profitable hard cash return on investment for the client base. Brands aim to educate their consumers on the features and benefits of their product or service and then have that consumer follow a call to action.

30 mins DRTV advertising is available on major TV channels in the UK. Products ads are always split into different segments of five-minute length and are optimized according to performance. It is an ideal strategy for clients and brands that have huge ranges of products.

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How To Select A Right Teleshopping Channels For Your Brand?

While selecting the most suitable shopping TV channels and format for your brand, it is important to fully understand the cost of production. Besides video production cost, for example, for Ideal World, the costs of fixed airtime per 42 segment depend on which TV channels you feature on in their station portfolio, and the day and daypart of week when content would broadcast on. The further cost include funding a Guest to feature on channel.

If you are interested to expand your market to shopping TV but are not sure what to start with - contact us now! Comms8 provide professional service on:

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High quality three minute DRTV adverts production

Clearcast approved infomercial material production

Audience research and TV channels recommendation.

Other marketing activites that works along with your shopping TV marketing.

Check out our case studies

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Seasons of China

“Seasons of China” is a Chinese documentary series featuring 24 Solar Terms produced by the China Xinhua Network Corporation (CNC) - twenty-four periods in traditional Chinese lunisolar calendars that matches a particular astronomical event or signifies some natural phenomenon.

ABRSM

The Associated Board of the Royal Schools of Music (ABRSM) is one of the world’s leading music examination boards. Established in the UK, the organisation would like to expand their presence into the China market. Comms8 was entrusted to raise brand awareness through social media.

DAKS Influencer Marketing

DAKS is a British luxury fashion brand established in 1894, it is one of the top British brands to hold royal warrants from three members of the Royal Family. To increase brand awareness amongst the young Chinese audiences, Comms8 was tasked to attract customers to its flagship store in London during the Chines Golden week in early Oct - one of the largest shopping seasons for the Chinese.

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