A simple and easy-to-remember domain is good for user experience. The returning visits tell Baidu users like your website and it will also be recognized by the search engine.

Domain name with suffix. com, cn, net, and edu are common. The website suffixes such as edu will have good results regardless of whether they are included or snapshots. The weight of the website is relatively high, but such a domain name needs to be an education network. If your website is a corporate website, it is recommended to use the regular com and cn suffixes.

The opening speed of the server space not only seriously affects the user's reading experience, but also affects the normal crawling of search engines. Therefore, choosing a stable and fast enough server space is very important for Baidu's SEO optimization.

The stability of the server space requires certain techniques to ensure. Some space service providers without technical strength can hardly guarantee the stability of the server space. Some server space providers even deliberately shield it to save bandwidth. If Baidu spider’s crawling was removed, the website could not be indexed in Baidu web search, causing losses to users.

The users search and visit a website only for valuable content. The purpose of building a website is to show high-quality content to users, sell our products and services and then achieve profitability. Website content is the most important aspect of attracting users. The website should have a clear theme, and all content should be developed around this theme. Do not add content that is not related to the theme which will damage the overall quality judgment of Baidu on the website and affect the overall authority of the website.

The main keywords of a homepage are essential for a website. It is the theme of the whole website, all internal pages are built around the theme. The correct choice of keywords directly determines the ranking of the website and the amount of traffic. The search volume of the keywords should be relatively high and stable over a long period. The specific techniques will be discussed in the following parts.

Make sure the website title is set reasonably, the Meta tag setting is in place, keywords are added to the image attributes, and so on. Since the search engine can't recognize the picture well, add a description to the picture through alt and tell Baidu the content of the picture.