BRIEF
SECOO is Asia’s largest O2O e-commerce platform and online luxury retailer. The brand revamped its website and wanted to raise its online presence amongst the Chinese. Comms8 was tasked to expand its Chinese market and increase audience’s registration rate.
STRATEGY
SEO & optimised user experience: We optimised the SECOO’s site to reduce the loading time and made the sign-up process easier to navigate. To raise the brand’s online presence, we enhanced the website and increased its ranking on search engines, including Google.
SEM - brand-focused keywords: To further increase the brand’s presence on search engines, we upweighted the SEM bidding for brand and industry keywords such as “SECPP” and “fashion” to raise traffic to the site.
Extensive banner display: With a defined target audience pool, we leverage the extensive ad display network and social media channels, such as Facebook & Instagram, to raise brand awareness and drew audience to SECOO’s site.
RESULT
Over the month of promotion, for the target audience, we accumulated over 3.5 million impressions across platforms, and, during the promotion, more than 80% traffic on SECOO’s website come from Comms8’s digital marketing campaign.
