You migh have never heard of Sandy Hook Promise before, but they have probably made the most powerful video.
When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.
If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?