Comms8 to Speak at Smartex about Mobile Payment in China

Comms8 to Speak at Smartex about Mobile Payment in China

Our Founder and Director of Comms8 - Carol Chan - is invited as one of the speakers at the Smartex NFC Club conference in London to talk about mobile payment in China.

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Takes Extra Steps (Literately) to Bring Herself to You

Korea Tourism Organisation launched its latest marketing campaign in September called Korea Visits You!.  The campaign featuring three short films showing how KTO bring Korea to people from different countries around the world, including the US, China and Thailand.

Case Study: Air China Global Media Partnership

Case Study: Air China Global Media Partnership

Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world. 

The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.

9 Chinese New Year ads that will warm your heart

9 Chinese New Year ads that will warm your heart

When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?