Six ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.
We are delighted to announce This Works’ partnership with Comms8 to harness the Chinese marketing expertise of a specialist agency. “We are thoroughly excited on this long-term partnership” said Carol Chan, Founder and MD of Comms8.
This Works is a leading sleep and skincare brand which focuses on the needs of your skin and lifestyle throughout the day. Whether it be for city dwellers or business travellers, their range of therapeutic fragrances with natural botanical oils is clinically proven to protect and nourish your skin.
Started in 2003 as the antidote to modern life and its impact on skin and wellbeing, This Work's’ product solutions are targeted to optimise skin performance ensure optimal wellbeing throughout the day. With over 70 awards and honours from the likes of CEW UK, Vouge, and QVC, This Works is widely recognised for their products which are renowned to make a difference to your life.
We have been enlisted to support the company’s ambitions to venture into the Chinese market with a full suite of services to increase their brand’s awareness and increase sales. Using a mix of social media with rich media we are set to see consumers appreciate the value that This Works provides for their health and beauty. We will launch This Works’ Tmall and JD.com online store where they will be able to sell directly to Chinese consumers seeking the best of British cosmetics and sleep solutions.
The main core of our efforts will be to craft a local-level brand strategy and to activate channels on major Chinese social media platforms. By incorporating a multidisciplinary approach, Comms8 is ensuring that This Works can work in the Chinese market.
If you are thinking of making the leap into the Chinese market, get in touch to discuss your options.
Founder and MD of Comms8
+44 (0) 20 3289 4349
For the second year running Carol Chan, Founder and MD of Comms8, will be on the judging panel for this years’ PRCA DARE Awards. The panel has evaluated submissions from around the UK that show evidence of strategy, execution, creativity, originality, and the shortlist will be released in next week.
After President Xi Jinping’s visit to Rome last week with a major success that Italy became the first G7 nation to join China’s ambitious global Belt and Road infrastructure project, Xi arrived in France this week with the aim to sign contracts with Emmanuel Macron, and will attend an impromptu summit with Germany's Angela Merkel and EU Commission President Jean-Claude Juncker in Paris today.
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