How KakaoTalk Runs Korea: Culture, Brands & Commerce

In South Korea, KakaoTalk is far more than a chat app. It’s a digital lifestyle hub influencing brand engagement, culture, and commerce. Here’s how it powers Korea and what your brand can learn.

An Vu4 February 2026Comment

K-Pop vs. the West: What Korean Artists Do Differently in Marketing

K-Pop is setting a new global marketing benchmark. With hyper-engaged fandoms, gamified promotions, and fan-first branding, Korean artists are outshining their Western counterparts. Here's how—and why your brand should pay attention.

An Vu23 January 2026Comment

Trust Is Built Before the Click: How Creators Influence Buying Decisions

In today’s digital landscape, trust is no longer formed at the moment of conversion—it starts much earlier. While teams pour effort into optimising call-to-actions and retargeting ads, they often miss the most influential stage: the decision-making journey that begins long before anyone reaches your site.

An Vu8 January 2026Comment

Why AI Personalisation Fails: Creators Aren’t Media—they're Market Signals

AI personalisation often underperforms—not because AI is flawed, but because marketers miss the deeper value creators provide: real-time audience signals.

An Vu7 January 2026Comment

Top Ways Businesses Use ChatGPT Atlas to Save Time & Costs

ChatGPT Atlas is reshaping how modern businesses operate—offering real-time research, automation, and smarter web interaction. This article explores the top ways brands are using ChatGPT Atlas to save time, cut costs, and gain a competitive edge.

An Vu26 December 2025Comment