Pick of Christmas Ad 2018

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

How Brands Engaged Chinese Lovebirds on ‘520’ Day

How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

What brands can learn from GAP ‘s crisis in China

What brands can learn from GAP ‘s crisis in China

Boycott of GAP started to trend on Chinese social media network Weibo after the company was found selling a T-shirt with an incorrect map of China.

On May 14th, a post on Chinese social media network Weibo by @Tangfener with pictures of a GAP T-shirt caused huge discussion as a Chinese map on the T-shirt was found “incorrect” with some Chinese-claimed territories, including south Tibet and the island of Taiwan being omitted. The user said the photo was taken at an outlet store in Canada and satirized the brand, saying that GAP would have big trouble if the T-shirt was released in Chinese market.

Two Emerging Chinese Short-Video Sharing Apps

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

How Chinese Brands Won Over Our Hearts this April Fool's Day

How Chinese Brands Won Over Our Hearts this April Fool's Day

Chinese brands start to embrace the April Fool’s Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics.  We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day. 

Case Study: Comms8 Helps Launch Eco-Friendly Capsule Hotel in Hong Kong

Case Study: Comms8 Helps Launch Eco-Friendly Capsule Hotel in Hong Kong

Read how Comms8 acquired extensive local and international media coverage and helped SLEEEP to open Hong Kong's first eco-friendly capsule hotel. 

Case Study: Air China Global Media Partnership

Case Study: Air China Global Media Partnership

Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world. 

The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.

Case Study: ASUS - In Search of Incredible 1.0

Case Study: ASUS - In Search of Incredible 1.0

Find out how we transformed ASUS from a motherboard manufacturer to an aspiring consumer product brand in the world

Campaign won the Euro Effie Awards 2012, Intel Marketing Innovation 2012, and shortlisted for The Effective and Best Engagement Award  in M&M 2012