Build a China-ready WeChat programme across strategy, content, advertising, Mini Programmes, community, CRM and measurement.
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Build a China-ready Baidu SEM programme across account setup, Chinese keyword strategy, campaign management, landing pages, optimisation and lead-quality reporting.
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Are you looking to enter the Chinese market? Xiaohongshu (Little Red Book) is a powerful platform to reach millions. With over 200 million active users and 140,000 brands already on board, it’s a strategic move for global brands like yours.
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Known as China’s Twitter, Weibo boasts over 500 million active monthly users and is one of the top microblogging platforms where brands can share bite-sized content, short videos or social ads. Here are some tips to master the platform.
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As China’s youth unemployment rate reaches record highs, youngsters are turning to digital prayers and lucky charms for hope and guidance. This trend reflects the deep-seated cultural belief in the power of “fu” (福), or fortune.
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