Comms8 x InfluenConnect’s Carol Chan and Khara Yu to Represent UKAEG at AdAsia 2025 in Beijing

We’re thrilled to share that our Founder and Managing Director, Carol Chan, together with our Senior Business Manager, Khara Yu, will be attending AdAsia 2025 in Beijing as the representatives of the UK Advertising Association and UK Advertising Export Group (UKAEG).

This marks a proud milestone for our team: it’s the first time a Hong Kong Chinese-led MarTech company has been selected to represent the UKAEG at this prestigious international forum.

At Comms8 and InfluenConnect, our mission has always been to bridge cultures, markets, and audiences—especially between Asia and the rest of the world. We’ve helped Chinese brands expand into international markets and supported global companies in navigating the nuances of connecting with audiences in mainland China and across Asia. From running public awareness campaigns with UNDP and the NHS, to supporting global tech leaders like Dropbox, ServiceNow, AVEVA, Schneider Electric, and Hitachi Vantara, we’ve delivered multilingual, cross-market strategies that connect meaningfully with people—across borders and cultural boundaries.

UKAEG plays a pivotal role in showcasing the strength of the UK’s advertising sector on the world stage. To be selected to join their delegation at AdAsia is not only a celebration for our team—it’s a step forward in strengthening cross-cultural collaboration between the UK and Asia, and a chance to amplify diverse voices in the global creative conversation.

For our team, this opportunity is deeply meaningful. Representing both Comms8 and InfluenConnect, brings a unique perspective shaped by years of bridging brands and cultures across borders. As we prepare to join some of the industry's most visionary minds in Beijing, we’re excited to share our journey, exchange ideas, and contribute to the growing dialogue around innovation, diversity, and the future of global marketing.

If you’re attending AdAsia 2025 or will be in Beijing in the coming weeks, feel free to reach out to Carol and Khara to arrange a meeting. Whether you’re exploring market entry into Asia or aiming to build inclusive, cross-border campaigns, we’d love to connect!

And if you're curious about how InfluenConnect™ can help you find the right influencers across cultures and borders, set up a VIP trial account now. Let’s discover how global influence can be made local, authentic, and impactful.

InfluenConnect is one of the fastest-moving ethnic influencer networks, helping brands discover influencers beyond borders and language barriers for a more authentic reach.  With over 105K influencers across 12 platforms, we are the biggest search engine for Asian influencers, making influencer marketing simple, accessible, and purposeful.