china marketing

3 Tips For You to Become a More Influential KOL

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

How Brands Engaged Chinese Lovebirds on ‘520’ Day

How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

What brands can learn from GAP ‘s crisis in China

What brands can learn from GAP ‘s crisis in China

Boycott of GAP started to trend on Chinese social media network Weibo after the company was found selling a T-shirt with an incorrect map of China.

On May 14th, a post on Chinese social media network Weibo by @Tangfener with pictures of a GAP T-shirt caused huge discussion as a Chinese map on the T-shirt was found “incorrect” with some Chinese-claimed territories, including south Tibet and the island of Taiwan being omitted. The user said the photo was taken at an outlet store in Canada and satirized the brand, saying that GAP would have big trouble if the T-shirt was released in Chinese market.

Two Emerging Chinese Short-Video Sharing Apps

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

Travelling, Dining out, Entertainment… Here's What the Chinese Spent $146 Billion on Over New Year

A Close Look at How Chinese Consumers Spend Their Money on Chinese New Year

Chinese New Year, also known as the Spring Festival in China, is an important Chinese festival celebrated at the turn of the traditional lunisolar Chinese calendar. Chinese New Year holiday is a time when Chinese citizens reunite with their family and usually a time when they spend. 

Comms8's CBTE Wrap Up

Comms8's CBTE Wrap Up

 Comms8 had an amazing time at the China Britain Trade Expo this year! Check out Comms8's CBTE wrap up!

Comms8 wins Jersey Dairy - Minioti's China Marketing Services Account

Comms8 wins Jersey Dairy -  Minioti's China Marketing Services Account

Independent marketing consultancy – Comms8 – has landed Minioti, an innovative no added sugar ice cream brand backed by Jersey Dairy, MoneySupermarket.com and Play.com, as their new client.