Cannes Lion 2023 was a transformative experience for Comms8, fueling our passion for creative brilliance and industry evolution. In this article, we will share our invaluable takeaways from the panel discussions and our experience of connecting with industry practitioners. We also extend our discussion about the advertising landscape in Asia and Europe.
Read MoreChina's thriving KOL marketing offers diverse channels for brands to engage with their target audience. This strategy includes texts, photos, live streaming, social media commerce, and short videos, effectively establishing brand credibility and raising awareness among Chinese consumers. Our article provides valuable insights for marketing professionals and industry leaders navigating this dynamic landscape.
Read MoreThe blurring of gender lines is nothing new in fashion. What is new is the broader, consumer-driven cultural conversation around gender and sexuality. Digital platforms have enabled marginalised people to form communities online, amplifying understanding of diverse viewpoints.
Read MoreWe often hear brands and social media advertisers stress the importance of human connections with consumers. The path to making those connections, however, has evolved in recent years. With tons of social media users across Asia, brands are seeking virtual influencer marketing to differentiate themselves and connect with audiences on growing social platforms.
Read MoreThe outdoor clothing brand, The North Face, has recently introduced a collection of NFTs (non-fungible tokens) in China, in an attempt to capitalize on the country's strong desire to be up-to-date. Nevertheless, the launch has sparked controversy because NFTs and cryptocurrency are prohibited in China. This article will analyze the North Face's NFT launch in China as a case study and examine how it could serve as an effective model for successful Web 3 marketing tactics. We will also demonstrate how marketers can collaborate with our team for their future Web 3 marketing endeavors.
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