KOLs are trusted experts in their respective fields, and their recommendations can have a significant impact on consumer purchase decisions in Asia. What are the top future trends in KOL marketing where they’ll matter the most? Here’s a quick rundown.
Generate leads quickly and easily in China by optimising your website for local search engines and creating high-quality content that resonates with your target audience. Use the right platform, such as WeChat or Baidu, and implement these 7 key strategies.
Read MoreThe Asia Pacific region is a digital marketing goldmine, with over 2.5 billion internet users. Businesses that embrace these five latest digital marketing trends in 2023, such as AI, influencer marketing, and personalisation, will be poised to strike gold.
Google dominates the search engine industry globally, but Baidu is king in China. Want to expand your business in China? Tailor your SEO strategy accordingly. Here are the five biggest Chinese search engines you need to know about.
Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.
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