Comms8 x InfluenConnect’s Carol Chan and Khara Yu to Represent UKAEG at AdAsia 2025 in Beijing

We’re thrilled to share that our Founder and Managing Director, Carol Chan, together with our Senior Business Manager, Khara Yu, will be attending AdAsia 2025 in Beijing as the representatives of the UK Advertising Association and UK Advertising Export Group (UKAEG).

An Vu16 October 2025Comment

Cultural Context in Asia: The Secret to Influencer Marketing Success

Language translates meaning, but culture translates connection. In Asia’s diverse and complex landscape, influencer marketing only works when rooted in cultural context. Here's how brands win trust and engagement across Asian markets — by going beyond words.

An Vu30 September 2025Comment

RedNote: China’s Most Trusted Influencer Platform in 2025

Xiaohongshu, also known as RedNote, has rapidly evolved into China’s most trusted influencer platform. Learn how UK brands are unlocking high-ROI campaigns and winning trust in the world’s largest social commerce market.

An Vu23 September 2025Comment

Cracking WeChat: How Western Brands Can Finally Win in China

Western brands often misfire when marketing on WeChat. This guide breaks down key cultural, technical, and strategic reasons behind the struggle — and how to fix them.

An Vu11 September 2025Comment

From Clicks to Conversions — How Social Commerce Is Redefining Brand Growth in Asia

From livestream shopping to platform-native payments, social commerce is reshaping Asia’s digital economy. Learn how to turn clicks into conversions in 2025.

An Vu4 September 2025Comment