Warner Brothers Video Advertising for movie ‘Crazy Rich Asians’

Warner Brothers aimed to drive awareness about the launch of the movie, Crazy Rich Asians, among Chinese groups in the UK via Chinese media vehicles.

Case Study, AdvertisingCarol C14 May 2019advertising, video marketing, onlineadvertisingComment

Nestle Nutrition Build Its Brand Among Chinese Parents in the UK

SMA® Nutrition, the leading baby nutrition company in the UK, seeks to establish a stronger brand preference with the Chinese parents in the UK as well as in China.

Mintel research showed that 70% of Chinese parents in China rely on their peers living overseas for baby product recommendations.

Comms8 took Hainan to the heart of European travellers

Hainan is China’s premier tropical tourist destination brimming with luxury, history and culture, as well as a myriad of picture perfect beaches and a tropical climate all year round. The island is truly one of Asia’s hidden gems.

KOL, Marketing, Media, Case Study, Advertising, Social MediaCarol Chan1 January 2019KOL, event, instagram, content strategy, Social Media, Chinese Marketing, FacebookComment

Montblanc Marketing Campaign to target Chinese HNWIs in the UK

Find our how Comms8 works with micro-influencer in a marketing campaign for Montblanc.

Case Study, Brand, Creativity, KOL, Marketing, Advertising, Intergratedmarketing, PR, Social MediaCarol Chan5 December 2018marketing, advertising, PR, case study, KOL, event, luxury, fashion, Weibo, instagram, EcommerceComment

Global Influencer Outreach Campaign for Alibaba Group

Alibaba strived to build an online platform --- Alimama to link the global influencers with China’s best brands, and came to Comms8 with the objective of driving KOLs in the UK and the US to register.

Case Study, AdvertisingCarol C1 October 2018KOL, alibaba, digital, Chinese MarketingComment