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case study
Genshin Impact is an RPG open-world game developed by Asia developer Mihoyo. with 65m+ active players.
As part of its 2nd Anniversary Global Celebration 2022, Comms8 was tasked to bring the game to life in the UK.
The game download achieved 11-20% growth in the UK after the campaign period, and the campaign drove over 73.2m of impressions. We position Genshin Impact at the heart of GenZ, and enjoy music, create content and connect in the real world together.
“Seasons of China” is a Chinese documentary series featuring 24 Solar Terms produced by the China Xinhua Network Corporation (CNC) - twenty-four periods in traditional Chinese lunisolar calendars that matches a particular astronomical event or signifies some natural phenomenon.
The Associated Board of the Royal Schools of Music (ABRSM) is one of the world’s leading music examination boards. Established in the UK, the organisation would like to expand their presence into the China market. Comms8 was entrusted to raise brand awareness through social media.
DAKS is a British luxury fashion brand established in 1894, it is one of the top British brands to hold royal warrants from three members of the Royal Family. To increase brand awareness amongst the young Chinese audiences, Comms8 was tasked to attract customers to its flagship store in London during the Chines Golden week in early Oct - one of the largest shopping seasons for the Chinese.
Aspinal of London is a British luxury leather goods company, it is particularly famous for its leather handbag amongst Chinese ladies. Comms8 was tasked to drive mentions of brands and sales for its handbag collection, particularly on the leading social media platform - Little Red Book.
