BRIEF
Aspinal of London is a British luxury leather goods company, it is particularly famous for its leather handbag amongst Chinese ladies. Comms8 was tasked to drive mentions of brands and sales for its handbag collection, particularly on the leading social media platform - Little Red Book.
STRATEGY
Influencer marketing & outreach: Aligned with the brand’s overarching brand identity & campaign objective, we handpicked influencers that best matched the brand image and target audience. Particularly focused on driving sales, the selected influencers are of outstanding performance on sales and capturing the attention of Chinese female’s shopping behaviours.
Bespoke marketing strategy & content creation: To expand the audience pool and attract sales, we created content that fit with everyday scenarios - say birthday celebrations, girl’s night out & special occasions. The content was created around such themes to bring out the features of respective products.
RESULT
The campaign generated over 910,000 impressions with a high engagement rate of 4.5%. Our social media content strategy secured over 4,100 engagements.