WECHAT MARKETING

With over 1 billion users, WeChat is China’s leading communication app and is far more than a mobile messenger. This all-in-one platform allows users to chat, read, shop, pay, and play. Advertising on WeChat is a fast-growing opportunity that allows brands and businesses to define specific target audience groups on the ecosystem and help to attract new audiences and drive sales.

In terms of its mega database and multiple functions, WeChat can accurately target your audience via following channels: WeChat Official Account, WeChat Ad, Moment Ad, WeChat Mini program and WeChat private group. A WeChat official account is essentially the first step to approach your Chinese audience in the field of social media marketing.

If you are looking to move into the Chinese market, the following Wechat marketing strategies should be considered:

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Create high-quality and emotionally appealing content

WeChat marketers have to carefully choose what content they are going to use in WeChat Official Account as well as to decide the optimal posting time and day. For most B2C brands, the best day to post is the weekend while the best time to post is early morning (6 am to 9 am) or late evening (8 pm to 1 am). You also need to consider three elements of your post: tone of voice, layout, and visual. Instead of the static image, video post is the latest trend.

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Utilize banner & Moment advertising

You can advertise through the banners at the bottom of popular articles. WeChat banner ads are an effective way to drive users to your website. Moment advertising tends to be a better choice for well-known brands with visually attractive products.

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Partner with WeChat influencers

One of the best ways to introduce your brand to the Chinese audience is through an influencer, or KOL (key opinion leader). WeChat influencers have their own public account which can push messages to their subscribers. Be it a full article talking about your brand, or a banner ad at the end of a content piece will be useful in building brand presence.

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Build customer loyalty with a Mini Programme app

Brands can use Mini Programme, a plug-in to WeChat, to offer special promotions and serve as a loyalty program for their customers. Mini Programme can be in the form of a loyalty program to complete customers' offline shopping journey, a gift card, a mini-game to increase brand awareness and social mention or an E-commerce store to be integrated into WeChat.

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As an award-winning Chinese marketing agency, with a native Chinese-speaking team who has an in-depth understanding of the Chinese audiences and culture, as well as a close relationship with WeChat influencers, Comms8 is here to help you open the door to the Chinese market. We have a fully-resourced in-house team of Chinese-speaking marketing experts to assist your WeChat communication - be it content management, advertising activities to reporting.

Comms8 helps you to handle the hassles of WeChat administration with the service of:

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WeChat official account setup

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Content localization and creation with content and design appealing to the Chinese audience

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Banner advertising on WeChat Ad and Moment Ad

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Mini program and e-shop set up

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It is sometimes not easy to start a Chinese social media account.
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Client Testimonial

Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

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Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

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Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

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Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

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Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

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Case studies on WeChat marketing

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Insights on Wechat marketing strategies

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KOL Marketing in Asia: 5 Proven Strategies to Unlock Successful Campaigns

Looking to build new strategies for Key Opinion Leader (KOL) marketing in Asia? This comprehensive guide will answer all your questions — from “How can I contact a KOL?” to “How much should I spend on KOL marketing?” Follow these 5 proven strategies to unlock success.

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