Social Media

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Don’t use social media to impress people; use it to impact people

The popularity of social media furnishes brands a golden opportunity to closely engage with their audience and build up a stronger connection. With the development of e-commerce, social media also becomes an incredibly valuable and beneficial channel to generate leads and increase sales.

The benefits of social media marketing include:

1. Drive brand awareness

2. Drive conversion and sales effectively

3. Drive traffic to website to improve SEO

4. Easy to engage with your audience and
encourage user-generated content

5. Precise audience targeting

6. Earn free advertisement with word of mouth (WOM)

The mainstream social media platforms in Europe are
Facebook, Instagram, YouTube, LinkedIn and Twitter.

Asset gallery
Facebook
Facebook

Facebook is one of the biggest social media platforms, with over 2.36 billion active users. Not only allowing users to connect with their friends, it is also a great platform for brands to connect with their target audience with brand Page. It is one of the best channels to reach global customers and deliver highly targeted paid ads with Facebook’s algorithm.

Instagram
Instagram

Ranked as millennials' favourite app, Instagram is famous of its extremely photogenic content. 70% of its 1 billion monthly active users are teenagers, which makes it an important platform to target younger generations. Thousands of cosmetic and clothing brands have achieved their own marketing success in this photo-sharing app since its launch in 2010.

LinkedIn
LinkedIn

LinkedIn has over 720 million users across the globe. It is a social media platform for professionals which makes it an ideal platform for B2B marketing, where you can quickly target your audience, establish the business reputation, connect and cultivate a business relationship.

While Facebook, Instagram and LinkedIn are dominant in the Europe market, social media in China has a different and unique landscape. With 914 million Chinese netizens, China not only has the largest social media market in the world, but also develops one of the most fast-growing and vibrant online landscapes. For example, instead of checking emails, Chinese netizens use WeChat to communicate and access information over 10 times a day.

 

Below are a few popular social media platforms in China:

Featured
WeChat
WeChat

It is China’s leading communication app with over 1.1 billion monthly active users. Its all-in-one platform allows users to chat, read, shop, pay and play. In terms of its mega database and multiple functions, it can accurately target your audience via WeChat Official Account, WeChat Mini programme, Moment, WeChat private group and WeChat Advertising. 

Weibo
Weibo

A trendy microblog-sharing social media platform in China with 190 million daily active users. Many people refer it as Chinese Twitter due to its word limit and repost function. Beyond this basic function, Weibo has various marketing tools to raise brand awareness and engage with followers. It is one of the must-have platforms to reach out Chinese younger generation as 80% of Weibo active users are under 30 years old. 

Tiktok
Tiktok

Douyin, the origin of Tiktok, is only available in China. It is rapidly expanding its global presence in the past 2 years, and become the top of short video-sharing platform in the world. Comparing with other video sharing platforms, its fast-paced video feeds nature boosts higher engagement rate and higher user stickiness. This is the best video platform to target younger generations in China as 85% of its users are below 24 years old.

Xiaohungshu (XHS / Little Red Book)
Xiaohungshu (XHS / Little Red Book)

China’s cross-border social & shopping platform Xiaohongshu (XHS) is designed with the rational of enabling e-commerce on social media. Not only attracting beauty and fashion enthusiasts to share their opinions and recommendation, a lot of celebrities and influencers also join this platform to share their beauty tips and daily life. XHS gradually builds up as a community of real WOM since 2013. ‘Young’, ‘Mid-class’ and ‘Female’ are 3 keywords to describe XHS’s 200+ million users. 

No matter you are targeting local market, or trying to expand Chinese market,
Comms8 offers you a variety of services including:

 

With years of successful experience in Chinese social media marketing, Comms8 provides you our insight to help you understanding the Chinese market and customers.

Client Testimonial

Client Testimonial
Echo Z - Schneider Electric
Echo Z - Schneider Electric

“From strategic planning to execution, Comms8's services reflect its highly-rated professionalism and a sense of responsibility.”

Sandra N - Nelson
Sandra N - Nelson

“We're delighted with the 2x short-term sales impact plus winning the Chair's award at The Drum Digital Advertising Awards 2020. “

Wen J - Nestle
Wen J - Nestle

“We have worked with Comms8 for various projects to communicate to Chinese audiences. The team really pays attention to details and very often goes the extra mile to deliver good results.”

Alex K + Joe L - SLEEEP
Alex K + Joe L - SLEEEP

“Comms8 is ahead of the game, highly strategic, and understands the trends and gives us great advice! The team helped us putting our social media marketing in place, which is extremely important for our business.”

Tammy C - One Family
Tammy C - One Family

“Comms8 helped us to establish the One Family Office brand in front of our niche High Net Worth Individual target audience in China, Hong Kong, and Singapore. They provided us with excellent brand strategy, in-depth market understanding, and advanced digital solutions.”

Case studies on social media

Insights on social media

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