SHISEIDO shows us how to do viral ad without a single product placement.
SHISEIDO - the Japanese cosmetic giant - has wittily positioned itself as a brand for boys and girls and 'Anyone can be cute' with this 'High School Girl?' video, which was created by Watts of Tokyo back in 2015.
The ad won two Gold Lions in Film category and Film Craft category at Cannes Lions International Festival of Creativity earlier this year (2016).
We'd better not spoil the plot. Watch it by yourself.