Last week, Clubhouse burst into the mainstream when Elon Musk hosted an audio-chat on the app with Robinhood CEO Vlad Tenev. Clubhouse now is valued at around $1 billion and boasts over 2 million users.
Asian users are flooding into this invite-only audio chat app. The hashtag #ClubhouseInviteCode appeared as a trending topic on China’s Twitter - like Weibo. Many users in Taiwan are begging for or purchasing invitation codes on second-hand goods platforms like Shopee where dozens of sellers are selling the codes of prices ranging from USD$90 to USD$300. One of the Malaysia users said Clubhouse is a great platform to talk and mingle with people - something entrepreneurs and other like-minded people might have missed ever since the pandemic.
The app is basically an audio chat platform. Unlike instant messaging and podcasts, it is real-time audio. The unique feature of this app is that there is no topic off-limits and there is no trace of history - once the chat has ended, it is gone forever. Users can break into smaller groups for side conversations and there is no requirement to speak.
According to the data obtained from tech writer Vajresh Balaji, the number of Clubhouse users has grown from 2 million in December 2020 to 6 million in February 2021. By age group, the young adults ageing from 18-35 years old represent a key segment of the users. Many youngsters enjoyed the social experience in Clubhouse and they thought chatting in Clubhouse is like being at a costume party where users don’t know anyone. Instead of posting, they can casually poke heads into conversations and chat with people around the room.
Audio may be one of the up and coming trends on social media. Brands should seize the opportunity and get prepared to build an audience on audio platforms and podcasts.
Source : BBC
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