Xi’s visit to Europe: is it a blessing gift to EU-China relationship?

After President Xi Jinping’s visit to Rome last week with a major success that Italy became the first G7 nation to join China’s ambitious global Belt and Road infrastructure project, Xi arrived in France this week with the aim to sign contracts with Emmanuel Macron, and will attend an impromptu summit with Germany's Angela Merkel and EU Commission President Jean-Claude Juncker in Paris today.

Case Study: Comms8 took Hainan to the heart of European travellers

Case Study: Comms8 took Hainan to the heart of European travellers

Hainan is China’s premier tropical tourist destination brimming with luxury, history and culture, as well as a myriad of picture perfect beaches and a tropical climate all year round. The island is truly one of Asia’s hidden gems.

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

UK-China trade still remains robust? Why? Carol Chan, Managing Director of the professional marketing agency Comms8, is happy to share with you her view point in this article. Her interview with China Economic Review is featured in the news article online as well!

3 Tips For You to Become a More Influential KOL

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

Two Emerging Chinese Short-Video Sharing Apps

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

Top Five Takeaways from Advertising Week Europe 2018

Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Comms8's CBTE Wrap Up

Comms8's CBTE Wrap Up

 Comms8 had an amazing time at the China Britain Trade Expo this year! Check out Comms8's CBTE wrap up!

What’s the biggest fear for a brand owner?

What’s the biggest fear for a brand owner?

What’s the biggest fear for a brand owner? Investing in a marketing campaign that fails to see the growth in sales? Comms8 explains how to take advantage of a fully integrated marketing campaign!