After President Xi Jinping’s visit to Rome last week with a major success that Italy became the first G7 nation to join China’s ambitious global Belt and Road infrastructure project, Xi arrived in France this week with the aim to sign contracts with Emmanuel Macron, and will attend an impromptu summit with Germany's Angela Merkel and EU Commission President Jean-Claude Juncker in Paris today.
Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.
Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.
Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.
However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?