忠 ("Zhong") means loyalty in Chinese. The latest study suggested that Chinese consumers are more likely to spend more and advocate their experience of the preferred brands with their peers.
When the adland focuses on Oscar, Christmas and Superbowl every year, let's not forget the Chinese New Year, which is THE festival that celebrated by 1/5 of the world's population, is also one of the major parades of great ads and creativity in Asia. As we start our celebrations in welcoming the Year of Goat, we have shortlisted 9 ads around in Asia that connect and remind us of what this festival is all about.
No shop would open when there is not customer shopping, likewise, no brand should tweet when there is nobody reading.
Getting to know when are the Best & Worst times to post on social media is critical for your social media strategy.
If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?
Big data is everywhere. Linkedin, one of the world's most popular social media platforms that hosts more than 330 million people's resume, is also giving us some insights on the job market with its big data.
To round up 2014, LinkedIn released a report of the top skills that got people hired on LinkedIn, as well as the top keywords that used by recruiters for hunting down the talents.