Pick of Christmas Ad 2018

Pick of Christmas Ad 2018

Christmas is always a good time for marketers to launch campaigns, create online buzz and drive traffic. There are so many insightful ideas in Christmas 2018. Take a look at Comms8’s favourite ad of this festive season!

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

3 Reasons Why UK-China Trade Still Remains Robust After Brexit

UK-China trade still remains robust? Why? Carol Chan, Managing Director of the professional marketing agency Comms8, is happy to share with you her view point in this article. Her interview with China Economic Review is featured in the news article online as well!

3 Tips For You to Become a More Influential KOL

3 Tips For You to Become a More Influential KOL

Are you a Key Opinion Leader (KOL)? Do you long for further development in your KOL career? You have come to the right place.

Being a KOL is never easy, particularly in certain competitive landscapes. Building a profile on social media and attracting a small group of fans are quick and simple, but keeping a continuous growth of your KOL career needs way more than that. Not only ongoing maintenance is needed for your account, but capturing the suitable business trends is also essential.

How Brands Engaged Chinese Lovebirds on ‘520’ Day

How Brands Engaged Chinese Lovebirds on ‘520’ Day

Brands which know little about ‘520’ day could be missing a great opportunity to engage with the Chinese lovebirds

Many global brands may know that nowadays, Chinese consumers celebrate both the Western Valentine’s day on 14th February and the Chinese Valentine’s day on the seventh day of the seventh month on the lunar calendar, but only a few know about ‘520’ day- And those who don’t know about it could be missing a great opportunity to engage with the Chinese lovebirds.

Two Emerging Chinese Short-Video Sharing Apps

Two Emerging Chinese Short-Video Sharing Apps

Since their inception, social media platforms have always been essential tools for brands to reach their target audience, especially in China, where over one billion people use the internet every day.

However, besides WeChat (China’s WhatsApp), Weibo (China’s Facebook), and Youku (China’s YouTube), what other social media platforms should you utilise in order to communicate with your audience?

How Chinese Brands Won Over Our Hearts this April Fool's Day

How Chinese Brands Won Over Our Hearts this April Fool's Day

Chinese brands start to embrace the April Fool’s Day

For brands around the world, April Fool’s Day is the perfect chance to communicate with their audience and improve brand awareness. Nowadays, Chinese brands are more global-centric and have started relating with the international audience by tapping in the global festivals and topics.  We have picked two of the best Chinese campaigns embracing the sense of humour on this April Fool’s Day. 

Top Five Takeaways from Advertising Week Europe 2018

Top Five Takeaways from Advertising Week Europe 2018

Click here to see what Comms8 found out at Advertising Week Europe.

Comms8's CBTE Wrap Up

Comms8's CBTE Wrap Up

 Comms8 had an amazing time at the China Britain Trade Expo this year! Check out Comms8's CBTE wrap up!

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany Sold You Yogurt, Would it Taste Better?

If Tiffany sold you yogurt, would it taste better? Do you notice how many times you have chosen a product because of how it looks than what it is? When was the last time you picked a bottle of Perrier than an unbranded sparkling water, despite of the fact that they technically tasted the same, simply because of the brand and its look?