Whether you are from the East or the West, the desire to tell and share stories that engage never fades. The power to communicate with audiences is through a captivating story that is richly threaded with brand values. While this is a main stay in Europe and the US, the picture is a little more varied in China.
Read MoreThese small black and white squares are now part of a vast ecommerce network that is valued in trillions. We take a look under the hood and see what they do, where they work well, and what we can expect to see from them in the future.
Read MoreWith the advent of the BR,I it becomes ever more important to have a Chinese marketing team to help your brand speak any language.
Read MoreSix ways to get the your brand off the ground in China. Take your brand global with the guidance of a specialist Chinese marketing team based in London, Hong Kong, and Beijing.
Read MoreAlipay: “The Place I Call Home” (七里地), the most touching promotional video this new year
“The Place I Call Home”is a micro movie shot by Ann Hui, the famous Hong Kong director, as the promotional video for Alipay’s new year red pocket campaign - “fortune collection” (集五福).
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