Known as China’s Twitter, Weibo boasts over 500 million active monthly users and is one of the top microblogging platforms where brands can share bite-sized content, short videos or social ads. Here are some tips to master the platform.
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Language is a critical bridge between brands and their international audiences. It shapes how a message is conveyed, understood, and ultimately, how consumers perceive the brand itself. Here’s a closer look at key tips to master the role of language in the global space.
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E-Commerce giant ASOS is venturing into the growing field of retail media to boost revenue in challenging market conditions. Building on its existing retail media initiatives launched in 2021, the fashion e-commerce giant has partnered with Criteo and here’s all you need to know.
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Japan offers an appealing market for businesses seeking international expansion, particularly those in the B2B sector. Here’s how you can capture the allure of Japan’s digital market and steps to navigate through the potential challenges faced by foreign companies.
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The key to success in today’s digital landscape lies in embracing mobile-first thinking. As the tide has shifted dramatically, with mobile devices now surpassing desktops in global web traffic, here’s how m-commerce can unlock a world of success for your brand.
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