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air china
DAKS is a British luxury fashion brand established in 1894, it is one of the top British brands to hold royal warrants from three members of the Royal Family. To increase brand awareness amongst the young Chinese audiences, Comms8 was tasked to attract customers to its flagship store in London during the Chines Golden week in early Oct - one of the largest shopping seasons for the Chinese.
Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world.
The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.
With the hosting of the Innovation Summit, Schneider Electric’s annual flagship event sharing global’s thought-leadership on technology & sustainability development, Comms8 was enlisted to drive brand awareness and event registration amongst stakeholders of the technology industry in Hong Kong and Macau.
Comms8 worked with Air China to create a world first native advertising campaign on CNN to engage with business travellers around the world.
The campaign successfully generated over 10.5 millions impressions and delivered an incredible £188K added value.
